LTE Broadcast is the most efficient mechanism to distribute the same content to many users, and is an important solution to address the growing data challenge, with video being the main driver. With 50% of the world’s tier 1 mobile operators positioning video services as key revenue and growth enablers, GSA tracks and reports on LTE Broadcast activities worldwide and promotes earliest development of the devices ecosystem.
LTE Broadcast (also known as LTE Multicast) will initially focus on venue casting and addresses many other media distribution such as software updates and breaking news.
Mobile Broadband users are demanding spontaneous access to video content, a higher-quality experience and more convergent mobile services than ever before. Owing to the popularity and adoption of smartphones and tablets, mobile subscriptions for high data consumption devices are expected to reach 8 billion by 2019. Mobile data traffic is expected to grow 9 fold from mid-2015 until 2020, driven mainly by video. 60% of all mobile data traffic is expected to be from online video by 2020.
LTE Broadcast enables operators to efficiently launch media services over LTE to meet this demand.
LTE Broadcast offers mobile-network operators a profitable business proposition through service differentiation, new revenue opportunities, and more efficient distribution of live and other digital media. LTE Broadcast enables multiple users to receive the same content simultaneously. LTE Broadcast can deliver the same content to multiple users with the capability to support a virtually unlimited number of users simultaneously, thereby maintaining efficient use of spectrum and network investments. LTE Broadcast is set to open new business models for mobile network operators.Join GSA Visit The LinkedIn Group