Capturing the 5G FWA opportunity: A household view.
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How fixed wireless access for households capture the connectivity market.
Interest in Fixed Wireless Access for households as a preferred connectivity is a growth opportunity for service providers. Five key findings for capturing that opportunity have been revealed by Ericsson ConsumerLab research.
This Ericsson ConsumerLab study explores the current stage of home broadband internet and delves into the status of Fixed Wireless Access connectivity for households with both 4G and 5G. It examines consumer connectivity needs, satisfaction with existing broadband solutions and future demands and potential, as well as perceptions and views on Fixed Wireless Access to fulfil these requirements.
Methodology
This Ericsson ConsumerLab study explores the current stage of home broadband internet and delves into the status of Fixed Wireless Access connectivity for households with both 4G and 5G. It examines consumer connectivity needs, satisfaction with existing broadband solutions and future demands and potential, as well as perceptions and views on FWA to fulfill these requirements. Unless specified, when FWA is mentioned in the study it refers to both 4G and 5G FWA households.
Spanning 19 countries, this research is unique in its scale, diversity and comprehensive approach to understanding households’ internet connectivity. It focuses on how various stages of home broadband internet development across different markets influence consumer choices and perceptions, emphasizing the importance of diversity and variety of needs across and within each of these markets. The FWA opportunity is analyzed within the unique home broadband internet context in each market.
Capturing the 5G FWA opportunity: Ericsson white paper © Ericsson 2024
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