Quantitative data was collected from 13 countries. Approximately 20,000 online interviews were held with people aged 16–69 in Brazil, Canada, China, Germany, India, Italy, Russia, South Korea, Spain, Sweden, Taiwan, the UK and the US.
All respondents have a broadband internet connection at home and watch TV or video at least once a week, and almost all use the internet on a daily basis. This study is representative of over 1 billion people. Qualitative insights were gathered through 12 in-depth interviews conducted in virtual reality (VR) with English-speaking users of VR.
These respondents all have multiple devices and an internet connection at home.
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