Patrik Cerwall is Head of Strategic Marketing & Intelligence where he works with strategic marketing and business intelligence for Ericsson’s complete portfolio, on a global basis. He joined Ericsson in 1995 and has held various positions within system design and product management for GSM, GPRS and EDGE and holds several patents in the field of mobile communication systems. Since 2006, Patrik has been working with sales strategies and strategic marketing within Business Unit Networks. He holds a Master of Sience from the Royal Institute of Technology in Stockholm, Sweden.